What is E-E-A-T and Why Should You Be Doing it?
No, Google is not interested in your personal diet but they do have certain recipes when it comes to how they evaluate website content. E-E-A-T, stands for Experience, Expertise, Authoritativeness, and Trustworthiness, is a crucial concept in the world of SEO (Search Engine Optimization). It is part of Google's Search Quality Rater Guidelines, which are used by real people known as Quality Raters to evaluate the quality of search results. Their feedback helps Google assess the effectiveness of its algorithm updates.
Although E-E-A-T itself is not a direct ranking factor for Google, the search engine strives to deliver results that exhibit strong E-E-A-T. This is because high E-E-A-T can enhance user trust and increase conversions on your website, making it an important consideration for SEO professionals.
Experience
Experience is a key component of E-E-A-T. Quality content often showcases the creator's firsthand experience with the subject matter, demonstrating that their suggestions are tried and tested. By sharing personal experiences and opinions, along with supporting evidence such as unique product photos, content creators can establish their expertise and authenticity.
Expertise
Expertise focuses on the knowledge, qualifications, and credentials of the authors. Search quality raters assess whether the authors possess topical expertise and are capable of providing reliable information. While expertise may overlap with experience, it encompasses more than just personal experience. For example, when seeking financial advice, some people prefer advice from accredited professionals who have expertise in the field.
Authoritativeness
Authoritativeness refers to the overall reputation of individuals, content, and websites within their respective industries. It considers how experts and influencers in the niche perceive the author. Google quality raters evaluate the authoritativeness of the creator, the content itself, and the website. Factors such as being associated with well-known publications, having contributions from industry professionals, and involving experts for content accuracy can enhance authoritativeness. Additionally, receiving inbound links from other authoritative sources further establishes credibility.
Trustworthiness
Trustworthiness plays a crucial role in E-E-A-T SEO. Quality raters assess the trustworthiness of the creator, content, and website. It is important to be transparent about the content's author, ensure factual accuracy, cite reliable sources, and avoid excessive advertisements that may obscure the content. Trustworthiness extends beyond content marketing and includes aspects like maintaining a secure connection for shopping checkout pages.
If you are looking to improve your website's E-E-A-T, you can Contact AG2 Digital for further guidance and assistance. We can provide insights and strategies to enhance your E-E-A-T and optimize your website for better search engine rankings.
