La Fleur D’Harlem
LA FLEUR D’HARLEM CAME TO AG2 DIGITAL AT THE VERY BEGINNING OF THE COVID-19 OUTBREAK AND SUBSEQUENT LOCKDOWN IN NEW YORK CITY. LIKE EVERY BUSINESS IN NEW YORK, THEIR BUSINESS WAS NEGATIVELY IMPACTED BY THIS WORLDWIDE PANDEMIC.
TRAFFIC TO THE STORE AND THE WEBSITE DROPPED DRAMATICALLY AND THE PHONE STOPPED RINGING. IN MARCH AND APRIL OF 2019 LA FLEUR RECEIVED 339 AND 310 VISITORS TO THEIR WEBSITE RESPECTIVELY.
IN MAY OF 2020 LA FLEUR D’HARLEM HIRED AG2 DIGITAL TO COMPLETE A LOCAL SEO AUDIT. WE FOUND THAT THEY DID NOT HAVE A GOOGLE MY BUSINESS (GMB) PROFILE AND NO DIRECTORY LISTINGS IN NYC (LOCAL CITATIONS) PERTAINING TO THEIR LOCAL BUSINESS.
Immediately AG2 Digital created an optimized Google My Business profile for la Fleur with plenty of photos as well as links to the website so that people could order flowers seamlessly.
We helped the owner to keep the profile current by posting updates, adding more photos as well as special activities and sales.
Within the same month, May of 2020 la Fleur increased their website traffic to 890 visits and in June of 2020 peaked at 1,110 an increase of 67% and 74% respectively.
In spite of the pandemic and the economic slowdown in New York City, our efforts and strategic planning dramatically increased the website traffic to la Fleur D'Harlem as shown in the graph below. Yearly website traffic went from roughly 6,000 in 2019 to 12,000 in 2020 a 50% increase, page views increased by 48%, and organic traffic directly from Google searches increased by 48% as well.
Hover over the dots to see the increase by numbers.
